Key Metrics SnapshotAwaiting Data Upload
Total Spend—Month Total
Total Leads—Qualified Inquiries
Conversions—Plot Conversions
Overall CPL—Spend ÷ Leads
Overall CPC—Spend ÷ Link Clicks
Overall CTR—Link Clicks ÷ Impressions
Campaign Overview
Summary- Campaigns:—
- Budget Handled:—
- Total Spend:—
- Total Leads:—
- Site Visits:—
- Plot Conversions:—
- Conversion Value:—
Underlying spend & lead figures roll up into monthly totals.
Performance
Efficiency- CPL (Cost Per Lead):—
- CPC (Cost Per Click):—
- CTR (Click-Through Rate):—
- ROAS:—
- Conversion Value:—
Formulas: CPL = Spend ÷ Leads • CPC = Spend ÷ Clicks • CTR = Clicks ÷ Impr. • ROAS = Value ÷ Spend
Evidence & Verification
Campaign Performance
Campaign Evidence Awaiting Monthly Upload
Meta Ads Manager screenshots, ad set breakdowns, verified CPL figures, and campaign analytics for OCTOBER 2026 will be populated here as monthly campaigns conclude.
Monthly Verification Architecture Ready For:
Campaign Screenshot EvidenceCampaign NameBudget HandledTotal SpendLeads GeneratedCPCCTRCPLConversions